Jetson Identity
Jetson makes bikes, scooters, and hoverboards. I designed its visual identity and a shared design system for the website and app, working with an art director and a team of designers.
Brand identity
I created the logo, product wordmarks, icons, patterns, and animations. The logo needed to remain readable and distinctive across different surfaces, in both horizontal and vertical orientations. I started with custom letterforms, then expanded them into a full alphabet used to create wordmarks for Jetson's products. The identity was rolled out across the brand.
Design system
I created the typography, colors, icons, and reusable components for Jetson's website and app. I defined type sizes for different screen widths and component variants for different interaction states. The team used the system in both released products.