Honey Finance
Honey Finance is a concept for a home renovation financing product. I worked directly with the founder on a freelance basis, starting from a business idea to create the visual identity, investor deck, and app concept.
App
I designed an app concept for homeowners to apply for renovation financing and manage repayments. The focus was a straightforward borrowing experience, with loan terms, upcoming payments, and repayment history easy to find. The idea also gave contractors a way to offer financing to customers and help more renovation projects move forward.
Visual Identity
The client brought the name Honey. I built the logo around a hive made of separate layers, connecting its structure to a loan repaid in installments. A warm yellow and brown palette carries the honey metaphor across the identity and app.
Deck
I worked with the founder to shape the investor deck’s content and designed the full presentation. It brought the business idea and app concept together in the new visual identity.