Memo
Memo was my concept for an iOS app that combined tasks, notes, habits, and calendar events. I came up with the idea and designed the app, design system, identity, landing page, and promotional materials. The app was not released.
iOS app
I made Today the main view so people could focus on the day's tasks and shared work. Search and upcoming items were one swipe away. During the project, I also ran a survey and reviewed existing productivity apps.
Design system
I designed the system for the full app, including editors, settings, habit tracking, and a focus timer. It covered colors, custom icons, reusable components and their states, and light and dark themes.
Brand and promotion
I designed the logo and bright color palette, then applied them to the app icon, landing page, and social media ads. The campaign brought about two dozen people to the waitlist. We decided not to continue the project.